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Electric Mini Shoe City Complete With Godzilla...What?
Posted by Sean Fallon at 12:24 PM on January 18, 2008
Japanese footwear company Onitsuka Tiger is getting a major promotional boost thanks to this 1 metre long illuminated shoe developed by the folks at Freedom of Creation. The work is intended to "communicate Onitsuka Tiger's Japanese roots" in the form of a highly detailed city-shoe. It has everything from billboards to buildings —and if you will notice, the Onitsuka Tiger stripes represent streets and highways and a Godzilla-like monster looms over the city.
Freedom of Creation has also developed smaller versions of the shoe to be placed in Onitsuka Tiger stores worldwide. They have even gone so far as to develop USB stick and key ring versions to spread the product awareness even further. Now that's what I call marketing! [Freedom of Creation via Dezeen via DVICE]
Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
vanselus
Posted 10:28 PM 17/1/08
Not exactly. Onitsuka Tiger was the original name for Asics. Phil Knight partnered with Bill Bowerman and imported Tigers (which were Adidas running knock-offs) in the USA. Now Onitsuka Tiger is the brand name under which Asics makes high-end fashion shoes for sneaker freaks.
vanselus
lafond66
Posted 9:35 PM 17/1/08
Onitsuka Tiger is the company Phil Knight partnered with back when he created Blue Ribbon Sports. You might have heard of them, under their newer name Nike. I'm surprised Tiger still exists.
lafond66
Kered
Posted 9:09 PM 17/1/08
Tigers are the fucking dopest. I love mine.
Kered
radeon21
Posted 8:52 PM 17/1/08
what?
radeon21
GizFanAlpha
Posted 8:34 PM 17/1/08
That's one heck of a shoe.
GizFanAlpha
kendra68
Posted 11:19 PM 17/1/08
ok I think I want these badly, what a conversation starter-"Where'd you get those god awful shoes"?
Or better yet, in umm ok the old days, can you imagine tripping and waving your foot around in the air? This would give pink elephants a run for their money
kendra68
bobdobbs
Posted 11:12 PM 17/1/08
Finally the Japanese are using their boundless creativity for good in the world.
bobdobbs
thegoonie
Posted 5:05 AM 19/1/08
Looks like the titanic, just before it sank o.O
thegoonie
link12245
Posted 9:37 PM 17/1/08
...hmm..can i set fire to it?
link12245
sumosamkawasaki
Posted 9:03 PM 17/1/08
godzilla can terrorize my shoe anyday
onitsukas kick ass
sumosamkawasaki