Entertainment
DRM Officially Dead: Last Major Label Sony BMG Plans to Finally Drop DRM
Posted by Matt Buchanan at 3:35 AM on January 5, 2008
It's over. The last major label to hold out on selling DRM-free MP3s, Sony BMG, is "finalising plans" to sell music not locked down with DRM. It'll be available sometime in the first quarter, apparently in time to get in on Amazon and Pepsi's 1 billion song giveaway, which now looks like it'll have tracks from every major label. [Business Week]

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
someToast
Posted 9:15 PM 4/1/08
@EnochLight: " iTMS does offer 256 kbps iTunes Plus tracks. Most of these are DRM-free."
All iTunes Plus tracks are DRM-free. That's part of the plus.
someToast
johnnyabnormal
Posted 8:08 PM 4/1/08
@OmegaRed59: Well, let's hope for the best. I would like to strip that gunk out!
johnnyabnormal
OmegaRed59
Posted 7:55 PM 4/1/08
@johnnyabnormal: If they don't then Steve Jobs is a complete liar.
OmegaRed59
johnnyabnormal
Posted 6:29 PM 4/1/08
So I wonder if the next iTunes update will strip DRM?
johnnyabnormal
carlfish
Posted 6:05 PM 4/1/08
On one hand, congratulations to Sony for finally realising that the best way to combat piracy is to sell a product that people want to buy.
On the other hand, it truly sucks that they're only giving the non-DRM'd tracks to Amazon, which only sells to US customers. Given the state of online music retail outside the USA -- a choice between iTunes and DRM-choked Windows-only subscription services -- the rest of the world is going to have to continue to wait for Universal and Sony to cut the same deal with Apple.
carlfish
dawn703
Posted 5:54 PM 4/1/08
@graviton: Sony does a lot of notable stuff for the video world. I guess that could cover their asses in the long run. Who knows about XDCAM at this date, it will probably flop, but I really like it.
dawn703
ideaman2020
Posted 5:37 PM 4/1/08
Great!
Now if only they'd stop funding the RIAA, so that organization would shrivel up and die...
ideaman2020
stratboy
Posted 5:10 PM 4/1/08
@Big Jim Slade: Still laughing at how well you crystalized the music killing music industry's dumb-ass view of digital.
@s017jrs: That's just funny.
stratboy
Kaiser-Machead
Posted 4:48 PM 4/1/08
@Thataboy: Actually, the percentage of the market doesn't reflect at all upon the percentage of devices that actually support AAC. Granted, the most numerous support it, but a great deal still do not. But you're right. The only thing that's really in the way is the DRM.
Kaiser-Machead
Thataboy
Posted 4:38 PM 4/1/08
@digitalpoet:
For the millionth time, AAC is not an Apple proprietary format. Zunes and Zens play AAC. That's about, what, 95% of the market that plays AAC? Wow, soooo locked in.
The problem is the DRM, which the labels are forcing on Apple in a petty move to knock them down a peg.
Thataboy
EnochLight
Posted 3:36 PM 4/1/08
@dagamer34: iTMS does offer 256 kbps iTunes Plus tracks. Most of these are DRM-free. In fact, iTMS offers a lot of their catalot DRM-free now. The question is, does this Sony deal mean that all iTMS could be DRM free in the near future?
EnochLight
Noobs-R-Us
Posted 3:18 PM 4/1/08
@matt buchanan: 1. Yes I know, but how can the labels sell the same product for the same price, one with DRM? That sounds discrimnatory, Apple can sue to change that. If they sell DRM free songs on one system, they will have to sell it on the other as well.
2. Right, so what's changed? Nothing. Why are people saying this will be some great competition to Apple?
Noobs-R-Us
R2B2
Posted 2:59 PM 4/1/08
So the labels have just created a new 800lb gorilla, I hope Bezzos plays as hard as Jobs if they try to start raising prices.
R2B2
s017jrs
Posted 1:44 PM 4/1/08
@Kaiser-Machead:
if apple opens itunes downloads to any media device I'll eat my ipod.
s017jrs
image18301
Posted 1:40 PM 4/1/08
Question: how does the RIAA feel about all this?
image18301
matt buchanan
Posted 1:29 PM 4/1/08
@Noobs-R-Us: 1. iTunes (and any other store) can only sell what the labels give them.
2. DRM-free MP3s will play on any device that supports MP3s—like the iPod—no matter where you buy them from, including Amazon.
matt buchanan
dagamer34
Posted 12:48 PM 4/1/08
Now give me 256-bit AAC and I might actually buy music from your company.
dagamer34
Noobs-R-Us
Posted 12:44 PM 4/1/08
1. How can the music companies legally block iTunes from selling DRM free music since Jobs has wanted this for years? It doesn't sound like they will be able to enforce this if iTunes decides to go DRM free since other re-sellers are able to do it.
2. Why are people so happy that Amazon is selling DRM free music? Are you going to listen to it on a Kindle? As far as I can tell iPods are still the dominant device and will be for some time. Am I missing something here?
3. DRM free music will play just as well on iTunes and iPods so what's changed? Again, am I missing something here?
Noobs-R-Us
MrBlahBlah
Posted 12:42 PM 4/1/08
unfortunately the no-drm tracks will only be on amazon, and iTunes will still only carry non-DRMed tracks from EMI.
MrBlahBlah
matt buchanan
Posted 12:41 PM 4/1/08
@shifuimam: That's why his little letter was brilliant. Now you have a bunch of people running around pointing at it as the spark that lit a massive fire, even though that's not really the case.
matt buchanan
wjousts
Posted 12:28 PM 4/1/08
@GRAVITON: Amen to that. A long time ago, I used to work at an electronics store and we used to sell those "universal" power adapter things where you could switch the voltage and it had a bunch of different sized plugs for various devices. Guess which company's products always had the odd sized power sockets forcing the consumer to go back to them for a replacement power adapter.
wjousts
digitalpoet
Posted 12:26 PM 4/1/08
While Jobs might have helped this along, so did Amazon. And now the choice for consumers becomes:
1. Buy songs through iTunes (mp4), get locked into Steve Job's closed world (iTunes/iPod).
2. Buy songs at Amazon (mp3), play them on every device and music player in existence.
So, given that choice, why would a consumer choose iTunes (after they've used their gift cards and realize there are better alternatives)?
digitalpoet
shifuimam
Posted 12:25 PM 4/1/08
I can't help but smirk (and smack my forehead against my desk) at all you idiots who have decided that this DRM-free movement has to have been Steve Jobs doing.
When will you people learn that Jobs is not the messiah? That BS letter he wrote was nothing but a PR move to make himelf and his company look better. I'd just about bet money that he didn't even write that thing himself.
The music companies were going to figure out eventually that locking their users into Apple's iTunes monopoly was just as bad as locking them OUT of it by going with other DRM formats. Many people have been saying for a long time that DRM is generally treating your consumers like criminals (even the ones who legally purchase the music). The RIAA didn't need Jobs to figure this out for them.
Had anyone besides Jobs written that ridiculous "open letter", people would barely have batted an eye at it this long after it was released.
shifuimam
Big Jim Slade
Posted 12:24 PM 4/1/08
Wait? What about all my DRMed music? ...
the 4 albums i've purchased in the past 7 years.
I want my $40 back!
:)
Big Jim Slade
bbfreak
Posted 12:21 PM 4/1/08
@Ibstrange1: You got it wrong, the shareholder is always right, hasn't been the customer for a long long time.
bbfreak
Jon R.
Posted 12:18 PM 4/1/08
Steve Jobs wrote an open letter calling for the end of DRM and was blasted by some of the record companies. But, then they saw the light, maybe. The iTunes music store offers some DRM-free music. Let's hope it's all DRM free soon.
Jon R.
stratboy
Posted 12:17 PM 4/1/08
Grrr....sorry about the double post. IE7 gyacked on the first attempt. I should have just walked away....
stratboy
Kaiser-Machead
Posted 12:16 PM 4/1/08
@s017jrs: Why would the download service DRM the tracks if the labels are pushing for otherwise? Even Apple has little incentive to keep their AAC files protected, since iTunes sales account for a minority of content on iPods, and this is true for pretty much all of the PMP's out today. Distributors like Amazon and so forth don't have proprietary devices to worry about. All they care about is a sale, and once that song is purchased, they don't care if that user doesn't have account restrictions on the songs.
Kaiser-Machead
stratboy
Posted 12:15 PM 4/1/08
The ability to easily purchase DRM free music has re-opened the conduit from my wallet to the music biz.***
I was tired of buying/storing cds. Finally, a big thanks to the music killing music industry - enjoy my money, but please don't forget to feed the content creators.
***I'll still use torrents as my "radio" to see if I even like a particular artist/album/song. Broadcast radio is dead. XM/Sirius are not much better.
When I do like something I found via torrents, I like to reward the artist....but I will never ever never ever nevuh evuh nebber ebber NEVER EVER, under any circumstance, purchase DRM laced music.
stratboy
stratboy
Posted 12:10 PM 4/1/08
The ability to easily purchase DRM free music has re-opened the conduit from my wallet to the music biz.*** I was tired of buying/storing cds. Finally, a big thanks to the music killing music industry - enjoy my money, but please don't forget to feed the content creators.
***I'll still use torrents as my "radio" to see if I even like a particular artist/album/song. Broadcast radio is dead. XM/Sirius are not much better.
When I do like something I found via torrents, I like to reward the artist....but I will never ever never ever nevuh evuh nebber ebber NEVER EVER, under any circumstance, purchase DRM laced music.
stratboy
s017jrs
Posted 12:06 PM 4/1/08
So the label doesn't have DRM... That doesn't mean the download service won't DRM the tracks.
s017jrs
Worf
Posted 12:03 PM 4/1/08
Heh. Looks like Apple did it.
By making the labels sign contracts they didn't like with the ever-popular iTunes, the only way the labels could get out of them without losing a big market (iPods) was to release DRM free music.
Have to admire the talent of Jobs to squeeze a business harder than it liked to be squeezed. It was either give up a lucrative market (iPods) by not going with iTunes, or going with a big market and signing Apple's unpleasant iTunes contract.
I guess they call Job's "call to freedom" as the third unpleasant option.
So they could choose:
* iTunes and iPod (crappy iTunes contract)
* Windows Music Stores (Zune only, or non-Zune but little market)
* DRM Free
Guess choosing the latter hurt a lot less than losing a lot of customers (facilitated by Amazon, but that's good - competition is great).
Yes, Amazon succeeds where eMusic "fails" by simply being big and having a lot of brand recognition. The music industry knows that's the only player who could conceivably compete with iTunes. Alas, they have unfavorable conditions (no DRM).
Thanks Amazon, for being a huge giant company that is ballsy enough to make a DRM free store. Thanks Apple, for squeezing record companies so hard that their only chance in competing would be to accomplish what everyone wanted. No thanks to the record companies, who held out so long.
I do wonder, should the iTunes store close, how quickly the labels would leave Amazon...
Worf
chillywilly
Posted 12:00 PM 4/1/08
@coolpengwn: I had to help several people clean off the root kit on their Win boxes. The Macs escaped that whole thing.
chillywilly
deepdish
Posted 11:59 AM 4/1/08
Thank you Steve Jobs with your open letter last year about DMR.
Now, mp3 dmr free songs is great an all, but the quality is just ok.
I use to love allofmp3.com.
I got to choose my encoding and my bitrate.
That is the way it should be, until then we are just buying crappy bitrate songs.
deepdish
graviton
Posted 11:59 AM 4/1/08
I have no f*cking clue how Sony ever got to be as big as they are, because it seems like they are always the last on board to change. Betamax, Minidiscs, ATRAC3, DRM, and now BluRay. When are they going to get a f*cking clue and realize that when you make things easier for your customer without forcing proprietary BS down their throat you will always win.
graviton
digitalpoet
Posted 11:57 AM 4/1/08
When DRM dies, I'll gladly pay $1/song for unlimited use.
digitalpoet
utube2007
Posted 11:55 AM 4/1/08
drm is not dead it will always be here until every last person on earth pays for music
also does anyone know which was more pro drm before the merger sony or bmg
utube2007
coolpengwn
Posted 11:54 AM 4/1/08
@chillywilly:
I still hate sony for installing that root kit on my machine.
But I'll give them points for pulling their heads out of their asses at least half-way.
coolpengwn
Roflcopter_Down
Posted 11:54 AM 4/1/08
Your average consumer doesn't know a thing about DRM. He/she only knows that you can't move your iTunes songs around very much.
And DRM is long from dead, it still plagues video downloads.
Roflcopter_Down
Ibstrange1
Posted 11:52 AM 4/1/08
Took them long enough. How could these major corporations forget that the customer is always right?
Ibstrange1
chrisaroz
Posted 11:51 AM 4/1/08
Power to the consumer!
chrisaroz
chillywilly
Posted 11:48 AM 4/1/08
About f'n time for Sony. After the root kits and other B.S. they've laid down on the music world, maybe this will help redeem them in the eyes of the consumer.
chillywilly
Kaiser-Machead
Posted 11:45 AM 4/1/08
A loud day, a digitally unfettered day, ere the sun rises!!
Kaiser-Machead
MacBandit
Posted 1:00 AM 5/1/08
DRM is not dead!!!!!!!! The fact that audio DRM is going away is is more of a convenience then a real win since it's always been relatively easy to remove the DRM from audio. Video on the other hand sucks. Removing the DRM from DVDs for the most part is easy but it's a constant battle and a moving target. Now we have HD video with harder video to crack. The irony is DRM on video is hardly needed since moving around large video files is far more difficult then moving small audio files. Making video much less of a problem.
MacBandit
twoohfour
Posted 4:51 AM 5/1/08
@MacBandit: You should focus more of your time on getting a job that pays more money (instead of cracking everything in sight), so you can just buy more of this content you're viciously trying to steal....
twoohfour
Bruhaha
Posted 3:04 PM 5/1/08
You can remove the DRM on iTunes purchased songs - as long as you go to JHymn, download their fairuse software, and rip the DRM right off your music.
Every song I have ever bought on iTunes is now in an UNprotected AAC format thanks to JHymn.
You can read about it right here on Gizmodo, just search JHymn.
Bruhaha
heyitstodd
Posted 2:22 PM 5/1/08
I just finished reading "The Cult of the Amateur" and can't help wondering about the long-term consequences of DRM-free music. I'm guessing that since people were and are stealing music protected by DRM, they will continue to do so now that the relatively small hurdles are gone.
There are many honest people out there who will pay for their music, and legitimately want merely to transfer music from their PC to their portable player; I support this right without question. But, there are also many (more?) people who think nothing of swiping tunes without regard for the artists' time and effort. The scary part (from the artists' perspective) is that many people who have no experience other than the digital world of music don't even consider it to be theft, and seemingly do not even debate its consequences.
Please don't slam me as some sort of extremist. I am not; I merely see both sides of this debate. I hate the fact that if my DVD gets a scratch on the play surface, I am screwed unless I have taken the steps of purchasing backup software and spent the time to do so. On the other hand, if the piracy rates remain too high, the content producers will have to cut back in quantity and quality.
In this case, it will be fascinating to see if this sea change results in a net positive or negative for consumers & producers alike.
heyitstodd
PhaseIV
Posted 9:23 AM 5/1/08
Does anybody else feel that Amazon 256-bit MP3s are inferior in quality even to 128-bit iTunes AACs?
Just listen to the same song excerpt both in the iTunes store and on Amazon!
PhaseIV
skulldriveshaft
Posted 3:15 AM 6/1/08
i have told as many people as i could since the word iPOD & Apple appeared in one sentence - which was basically a life sentence to an Apple product and it's software...
I bought the MP3, let me take it anywhere I want
skulldriveshaft