Xbox Racing Games To Combat Real-Life Drunk Driving

The country that invented Scotch is paying to have virtual billboards implanted in Need for Speed: Carbon, Project Gotham Racing 4 and other titles, telling 15-to-24-year-olds not to drink and drive. At least not in real cars. It’s probably okay for them to drink and drive virtual cars, because all they risk there is hitting those virtual “don’t drink and drive” billboards. This comes on the heels of the British government putting intelligence-agency employment ads in games like Tom Clancy’s Splinter Cell: Double Agent. The Scottish transport minister says that if this $20,000 pilot project is a success, other road-safety messages may soon appear, too. Like “Don’t Drive Like You’re Playing Need For Speed.” [Kotaku]