Regulars
Hype Sheet: Sirius Plays the Bones, Yells "Domino!"
Posted by Brendan I. Koerner at 4:15 AM on November 30, 2007
The Pitch A cleverly conceived journey through the history of sonic media (though, regrettably, the creators don't include the phonograph cylinder). Cassettes, 8-track cartridges and CDs are lined up like so many dominoes, all tumbling with a mighty clack. The surprise comes toward the end, when a crashing jukebox sets off an iPod chain reaction. All those perfect things fan out before a seemingly mammoth Sirius Stiletto 2, which the narrator touts as revolutionary: "Everything else falls short." So is Sirius's revamped portable player really about to give the iPod a run for its money? Or are the headphoned masses (Howard Stern aficionados excluded) not yet ready to pay monthly subscription fees?
The Spin Sirius is at a major crossroads right now, as it tries to seal its merger with XM—a merger which still awaits that all-important regulatory approval. Part of Sirius's rationale for why the merger should go forward is that there's plenty of competition nowadays from a myriad of sources—a satellite radio monopoly, the company argues, won't be harmful because consumers can also get their music fixes from online music vendors and portable devices. Sirius wouldn't mind a bit, however, if it had a healthy share of that portable market, which is currently dominated by thin rectangles that store files. The Stiletto 2 can do that, too—though the internal memory is piddling at 2GB—but the product's real hook is the Wi-Fi streaming of Sirius programs. There's also the nifty ability to store 100 hours of shows, a feature which makes the Stiletto 2 resemble an audiocentric DVR. Good stuff, though your mileage will vary according to how much you value Sirius's core properties—Stern, of course, but also the NFL and NASCAR.
Counterspin Aside from the lack of memory in which to store MP3s, the Stiletto's chief fault may be the fact that its radio capabilities are tethered to Wi-Fi. Isn't an appreciable amount of portable music listened to while on the go? So while you're roaming, if I understand things correctly, you're basically stuck with your stored music; it's not until you settle down in one place that you can listen to the satellite channels. Still pretty neat, but is that enough to convert non-subscribers? Especially seeing as how Sirius doesn't seem to be subsidizing the Stiletto 2 very much—just $30 off the MSRP, plus a month free if you sign up for a one-year subscription. That just doesn't seem like the kind of deal that's going to lure folks into giving portable satellite radio a try, now, does it?
Mission Accomplished? Sirius is right in one sense: the future of music may well be rental. The current 99-cents-per-song model is going to have problems once access to the celestial jukebox goes under $10 per month. What Sirius is offering is a step in that direction; the only problem is that with radio programming, you're still at the mercy of the DJs. On top of that, does Sirius have any plans to stream via 3G networks? That seems like a mammoth technical challenge, seeing as how we're only just now getting reliable web access for mobile users. But until Sirius can cut itself free from Wi-Fi, it's probably going to be preaching to the choir with the Stiletto—a choir that, more often than not, is going to have first encountered satellite radio as an automotive feature.
Hype-O-Meter 6 (out of 10). The Stiletto 2 is still too expensive and too light on internal memory to break big. But it's an interesting step in the right direction, toward the next generation in portable entertainment. My hope is that, at the very least, this will push Apple and Microsoft to move more quickly on perfecting mobile downloading of media. When I hear a song I like while out shopping for sneakers, by golly, I should be able to download that song right then and there—and I don't want a service provider telling me, "Sorry, we don't have that one." Someday...
Brendan I. Koerner is a contributing editor at Wired, a columnist for Slate, and author of the forthcoming Now the Hell Will Start. His Hype Sheet column appears every Thursday on Gizmodo.

Comments (AU Comments · US Comments)
There are currently no AU comments for this post.
Brendan I. Koerner
Posted 3:33 PM 29/11/07
Thanks to all who pointed out my error. Apologies. I just made the fix, and the column should update shortly.
Brendan I. Koerner
tomaartist
Posted 3:32 PM 29/11/07
sat radio is over-rated, it's a pain in the neck to find the right song
via channel surfing. where as the mp3 player has all your in music
right at your fingertips. different monsters, theirs should be no comparisons.
tomaartist
Zlevee
Posted 2:32 PM 29/11/07
Hey Brendan, you need to update your post. "Mouch" and "Canadian Impostor" are right about not needing to be docked or near WiFi - the headset has a satellite antenna for live bbroadcasts on the go.
Zlevee
STACKYBOTRUS
Posted 2:12 PM 29/11/07
The idea is portable sat music, not stored content. that is a bonus. Its not an ipod - change your thinking.
STACKYBOTRUS
Canadian Impostor
Posted 1:52 PM 29/11/07
@mouch: Yeah, I came here to post that. The WiFi is only for if you don't have a satellite signal.
Canadian Impostor
celticchrys
Posted 1:49 PM 29/11/07
Where did you get the idea that the Stiletto could only listen to music via wifi? The whole point of a device called a satellite radio is that it can pick up satellite radio signals.
celticchrys
strider_mt2k
Posted 1:17 PM 29/11/07
I will be continuing to watch the Slacker Player Service and how that plays out, but I'll stick with Sirius for now.
I tend to listen to Slacker online because it's easier to log on to and offers interesting features over the Sirius web player.
I still listen to them both more than I do my MP3 player.
strider_mt2k
mouch
Posted 1:09 PM 29/11/07
The stiletto has a satalite receiver built in as well so you can listen on the go.
mouch
hatchetman751
Posted 1:06 PM 29/11/07
[www.youtube.com] classic techtv phonograph clip.
hatchetman751
yoshi
Posted 12:33 PM 29/11/07
Very good commercial. I really like Sirius and one day they will partner with Apple. :)
GO SIRIUS and XM MERGER!!!!
yoshi
Trowble
Posted 12:32 PM 29/11/07
Sirius about to give the iPod a run for it's money? They must have purchased all of those iPod's for the commercial. That or Apple happily donated to the cause.
Plus, if I'm going to buy anything called a "Stiletto" it better be Halloween and I better be in drag.
Trowble
zeroprime
Posted 12:32 PM 29/11/07
I can't say anything as to the quality of the product being advertised, but the advertisement itself is very good, it manages to be rather creative while channeling that creativity to help make its point. Whether it is all hype or not, it gets the message across that this product is supposed to be the next step forward in portable multimedia and they expect it and products like it to be the standard among the populace in the not too distant future.
zeroprime
firesign
Posted 4:17 PM 29/11/07
@STACKYBOTRUS: except, for the most part,satellite radio doesn't work in buildings so without the stored content it becomes pretty useless as a single carry device for most situations.
firesign
firesign
Posted 4:15 PM 29/11/07
the xm/sirius merger can't come soon enough for me. i'm all over the first dual service radio to come out, although i will be sad to give up my roady. it's been a real trooper.
firesign
banmojo
Posted 7:11 PM 29/11/07
it's not bad in cars, on long trips. sometimes I get bored of my ipod's collection, no matter how I tweak it, and having someone else give me (hopefully) a few new ideas song-wise can lead to very cool discoveries. But replace my ipod? heresy, full on frontal heresy.
banmojo
strider_mt2k
Posted 11:01 PM 29/11/07
Sigh
I would miss Les Davis on Pure Jazz 72 if I left Sirius so I'll probably hang for now just based on that.
He's like your cool uncle that explains stuff about Jazz to you and whose jacket smells like the Art teacher's office.
strider_mt2k
mmfy
Posted 9:34 AM 30/11/07
Nice ad! Product? No verdict until I use one...
mmfy
linoth
Posted 2:16 PM 30/11/07
It might interest me if there was a way to sample their content without having to commit to an expensive reciever and subscription outright. There's never been a lot of radio stations around here, and the few that I could tolerate on my longer trips have all either moved to R&B or transitioned to a two or three hour recorded set that gets looped for twelve hours.
I would really want to know if the stations were any good before I remotely looked at the expense of reciever, trouble of hooking it up, and annual cost of subscription.
linoth