Blockbuster Planning In-Store Movie Download Kiosks

Blockbuster really is falling back hard on its B&M outlets, so hard they’re missing half the point of digital distribution, which is not having to drive to the store to grab a movie. Part of their revival plan is to install kiosks at B&M stores where you can download movies straight to your portable media player. Awesome! Except that I have one of those at my house: a computer.

I wouldn’t really call having to trudge all the way to a Blockbuster location to jack my iPod or whatever player into a big blue box to download a movie “bypassing the need for…transferring videos from a computer.” It takes the worst aspect of each form of distribution—leaving your easy chair and middling quality video that’s not easy to throw up on my TV—and combines them into one totally not ideal experience. Better idea on Blockbuster’s part: integrating MovieLink’s direct download store with the Blockbuster site and services. That’s the way digital distribution is supposed to work. If I come to your store, I expect to walk out with a piece of shiny plastic. [Electronista, Flickr]