Comments on: Analysts Don’t Get Yesterday’s Google Coal-Free Announcements http://www.gizmodo.com.au/2007/11/analysts_dont_get_yesterdays_g/ the Gadget Guide | Technology and consumer electronics news and reviews Wed, 25 Nov 2009 00:56:29 +1100 http://wordpress.org/?v=2.8.6 hourly 1 By: Steven Noble http://www.gizmodo.com.au/2007/11/analysts_dont_get_yesterdays_g/comment-page-1/#comment-3480 Steven Noble Wed, 28 Nov 2007 23:33:03 +0000 http://www.gizmodo.com.au/2007/11/analysts_dont_get_yesterdays_g.html#comment-3480 <p>Michael Porter and Mark Kramer explained it in <a href="http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=R0612D" rel="nofollow">Harvard Business Review</a> recently: businesses should invest in creating social outcomes that create better business outcomes.</p> <p>A future in which electricity is acceptable because it is not killing us all is a great social outcome. But for a business that will inevitably use more and more electricity — Google — it's also a great business outcome.</p> Michael Porter and Mark Kramer explained it in Harvard Business Review recently: businesses should invest in creating social outcomes that create better business outcomes.

A future in which electricity is acceptable because it is not killing us all is a great social outcome. But for a business that will inevitably use more and more electricity — Google — it’s also a great business outcome.

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