Radiohead Selling In Rainbows on CD Via One of the Big Four in January

Posted by Matt Buchanan at 8:20 AM on October 12, 2007

rainbow%24.jpgAfter basking in adulation from music lovers and RIAA haters for being enlightened poster children of the new way of doing business in the music industry, Radiohead has pulled an about-face that feels like a betrayal and a dirty cop-out: They're releasing In Rainbows on CD in January through one of the Big Four (all of whom they're in negotiations with right now), and it might contain extra material not found in the digital version. Yeah, it was a cheap marketing ploy, according to their management: "If we didn't believe that when people hear the music they will want to buy the CD, then we wouldn't do what we are doing."
Update: As lots of you have pointed out, drowned out by the hooplah over the disruptive potential of their direct downloading plan was the fact they'd been planning on dropping the album in CD form in '08 the entire time.

 

As Idolator's editor had guessed, the shitty 160kbps files should've been a tipoff something else was in the works besides the $80 feel-good bonus-laden package. Which, had fans known a regular CD release is coming out, would they have dropped that much coin? Some, sure, but all? And what about the poor bastards that paid full price (or more) for the middling quality MP3s?

What makes the move so goddamn dirty is that it was complete subterfuge—had they said they were planning a CD release in the first place it wouldn't be so bad. Instead, they cheated fans and rode a sky-high wave of good press while planning to do the same old, same old the entire time. There's no way I'm buying their album now, in any form. It would've nonetheless made for a more interesting experiment if they'd foregone the traditional channels altogether, a bold break rather than a toe in the water. [Financial Times via Idolator]

Comments (AU Comments · US Comments)

Reckless

Posted October 12, 2007 9:08 AM

Damn, we should have known this was too good to be true. They wouldn't have "earned" as much money relying on goodwill, and how many bands these days are just in it for the music?

Jerks

Nim

Posted October 12, 2007 10:06 AM

After rewarding the band for their pioneering move by paying more than I would if I bought it retail, I feel duped and made a fool of. This is where Radiohead and I part ways.

Seamus

Posted October 12, 2007 10:30 AM

I'm a big Radiohead fan, and my main disappointment is in how they played this out. They kept cards at their chest when such a shift to net distribution should be about becoming open and honest with the fans. A bit of a kick in the gut, and I was just about to order the disc collection - having a good think about that now before I do.

Anonymous

Posted October 12, 2007 1:56 PM

Thom Yorke needs the money to get his eye fixed.

Dom

Posted October 12, 2007 2:46 PM

I think you're reading too much into this. They were always going to get a label to distribute the album on CD. This doesn't change the fact that they've released it online for whatever price you want.

The extra content? That'll probably be the second CD that already comes with the discbox you can buy for 40 quid.

Josh

Posted October 13, 2007 7:56 PM

Dom is right, I had read that they were going to release a CD next year anyway - it was known before the download became available.

It's not really a betrayal, though it is a shame they don't offer the CD(s) on the site as well, for people like me who want to own a copy but don't want to pay AU$110 for the super-fantastic pack.

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