_

ATRAC is on the fast track for extinction. Sony’s closing its Sony’s music store and it’s been dumped from their two newest video Walkman, the NWZ-A810 and NWZ-S610, which are all about an “open platform.” They support secure WMA, non-secure AAC and MP3,.JPEG, AVC (H.264/AVC) Baseline Profile and MPEG-4 video codecs. They’re also PlaysForSure certified. Woohoo. Full rundown of both players post-jump.

We’ve already seen the 8GB model of the NWZ-A810. It’s available in 2 ($140), 4 ($180) and 8GB ($230) sizes with black, white, pink and silver paintjobs, though silver’s only available at the Sony Style store.

Like its higher-end brother, Sony’s touting 33 hours of music playback, though it gets 90 more minutes of video playback—9.5 hours. Its screen is a bit tinier as well (1.8-inch QVGA vs 2 inches) but it’s similarly capable of 30 fps video. It comes in 2 ($120), 4 ($160) and 8GB ($210) capacities and four colors: black, sliver, pink and red. Both are available at Sony Style online today and will hit retailers in September. [Sony]