Sony Punches Up its Bravia Line with Slimmer Microdisplays and New LCDs
Sony lifted the curtain on its new line of Bravia TVs Wednesday night introducing 5 new slimmer SXRDs alongside 9 new LCDs. On the microdispay side, the new TVs shed some fat (they’re 40% thinner than previous models) and range in size from 50 inches to 70 with features like MotionFlow 120Hz (which keeps moving images clean when set on moving backgrounds) and Photo Mode (which smoothens out your digital camera’s pictures when viewing them on your TV). The LCDs (which include the XBR4 and XBR5 series) vary from 40 inches to 52. Full line up after the jump.
A3000 Series
KDS-50A3000 – $3000
KDS-55A3000 – $3300
KDS-60A3000 – $3500
XBR Series
KDS-Z60XBR5 – $5000
KDS-Z70XBR5 – $6000
LCDs
W3000 Series
KDL-52W3000 – $5100
KDL-46W3000 – $3500
KDL-40W3000 – $2700
XBR4/XBR5 Series
KDL-52XBR4 – $4800
KDL-46XBR4 – $3800
KDL-40XBR4 – $3000
KDL-52XBR5 – $5100
KDL-46XBR5 – $4100
KDL-40XBR5 – $3300
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Comments (AU Comments | US Comments)
I bought a 40″ Sony Bravia a month or two ago and am still stunned by the motion blur. I was led to believe that LCD had almost caught up with plasma in that respect, and it looked acceptable in the shop. Now that it’s in my house, I’m seriously close to putting an axe through it!
Sport becomes close to unwatchable because of the shading on grass (a lot of dark and light lines close to each other that are always moving makes for a nauseating experience, especially during a fast zoom) and any footage where something light moves across a dark background brings out a delightful Jackson Five effect, where the previous half a dozen frames are ghosted beside each other. This looks even worse when watching an HD broadcast, because the image is so clear, you can see every fault!
Seriously, save your money. LCD is great for HD, but only for static images. Anything else needs plasma.
So there’s my two cents. Spend it wisely.
Reckless, did you not get a chance to watch it in store before taking it home? I’m sorry you have learnt the hard way. Plasma all the way baby.
Yeah, fair comment. I watched the thing in store sitting beside a plasma. They had the Ch7 HD demo broadcast playing and I could barely tell the difference.
Being a bit of a greenie, I liked the idea of lower power consumption. but it’s not worth the trade off of image quality. Also, I read plenty of reviews about this panel and no one ever mentioned the blurring problem. I assumed that the response time was small enough to make it viable.
I’ve totally learned my lesson and will be putting my pennies aside for when the new Pioneer 1080p plasmas come out (and down in price a little).
If even one person reads this and decides against LCD, I’ll be happy.
On the Bravia there is a setting called BNR standing for Block Noise Reduction. Engage this setting and your motion blur problems will be fixed. If you think plasma is better then you really need to play with your settings on the Bravia! Plasma falls short of new LCDs for many reasons, such as reflection, logo burn in, high power consumption..the list goes on. Sony will no longer make anything else other than LCDs and other companies are following suit because LCD now surpasses plasma in contrast, colour gamut and motion blur (if you have the settings adjusted accordingly). If one person reads this and avoids buying a plasma, I’ll be happy.